Hello there #bossgirl! Aren’t you ready for some inspo-biz-talk? Today, we’re lucky to have MyEmma as a guest – an essential and super cool tool you should definitely consider for your biz.
My Emma is basically perfect email marketing for you and we all know how important email marketing truly is. Today, MyEmma will be sharing 6 secrets of the best email ever.
So if you’re keen on getting inspired and improve your email skills, then keep reading!
Have you ever been stressed about writing an email? We all have. Virtually anyone with experience in email marketing has tried to write the best email ever. Unfortunately, knowing how to do email marketing doesn’t necessarily imply expertise in content creation. And creating the perfect email? It’s a daunting task.
Maybe you can spot a good email when you see it, and you might even be able to cite the best email marketing examples sitting in your inbox. But writing a quality email takes strategy and know-how.
So, today we’ll discuss some tips and tricks you can apply to your emails each and every time. Maybe you’ll even learn how to write the best email ever.
How to create the best email ever:
- Start your subject line with a hook
- Make your preheader text interesting
- Personalize your message
- Write brand-focused copy
- Design a clean template
- Offer clear CTAs
1. Start your subject line with a hook.
If you’re trying to write the best email ever, you’ll first want to hook your readers. A killer subject line could be the difference between an opened message and a trashed one.
Relevancy beats clickbait.
In order to find that perfect hook, you may consider writing attention-grabbing subject lines. Grabbing readers’ attention is excellent, but avoid writing clickbait. In other words, don’t let your subject line promise something you can’t deliver.
Clickbait-y subject lines can be tempting, especially if you’re trying to get eyes on your email. So, why do we discourage it? In short, clickbait is dishonest. For instance, what if you saw the following subject line from one of your favorite brands?
“You won’t believe this shocking secret about our dresses…”
Chances are, you’d click that email, because who wouldn’t want to learn a well-kept secret? But if the subject line was just a way to increase readership and click-through rates, you’d feel duped. The next time that company sent you an email with a flashy subject line, you might even scroll past it. Clickbait loses trust.
2. Make your preheader text interesting.
As important as subject lines are, don’t forget the additional copy that accompanies them: the preheader text. The preheader provides a short summary or preview of the message inside.
The subject line creates a sense of urgency and mystery, and the preheader text gives a short but important summary: the most shows and movies for Hulu’s lowest price yet. The subject line makes readers curious, and the preheader text lets them know they could potentially get Hulu’s service with some sort of promo or deal.
3. Personalize your message.
Just a touch of personalization can make all the difference to your customers, but it can also make all the difference for your business. In fact, personalized emails can improve your click-through rates by as much as 14%, and your conversions can grow as much as 10%.
People appreciate personalization, but where do you begin? You can start simply, with automation. Send welcome emails, abandoned cart emails, thank you emails, and more.
4. Write brand-focused copy.
No email is complete without some copy. Quality copy is vital to good messaging, and it goes far beyond grammar and spelling. When your emails are well-written, customers have an easier time embracing your message and understanding next steps. Plus, compelling copy draws nearly 8x more traffic to your site, meaning a clear and distinct voice really does play a part in customer connection.
So, how do you actually write good copy? Begin first by considering your brand or company. What is the product or service you provide? Who are your core customers? If your company were a person, how would that person speak?
5. Design a clean template
Similar to copy, the design is more noticeable when done poorly. Email recipients need to like what they’re seeing when they see your email. If the design isn’t user-friendly, readers are less likely to continue scrolling.
This means cutting down on text where possible, choosing appropriate colors, and making sure the flow of your design will make sense to readers.
6. Offer clear CTAs
Perhaps one of your best visual tools is the call-to-action (or the CTA). A CTA is an actionable link you want your recipients to click. You can use the CTA for a number of reasons—even something as simple as generating traffic to your site. You can also use CTAs to encourage users to browse your shop, make a purchase, or download a file.
As you’re writing the copy and cultivating the design for your email, make sure your CTA is both clearly stated and easy to find. This means opting for a button rather than a hyperlink. Since readers will probably scan your email (rather than give it a close read), choose something easy to see and click. Plus, an actionable button statistically performs better than a link alone.
Wrap up: Why you can now write the best email ever
As you write emails for potential customers, try to make the best email ever, every time. You never know exactly how your recipients will engage with your emails, but chances are you’ll see higher engagement if you follow the steps above.
By hooking your readers, personalizing content, and providing your message with a clear flow, your email will stand out. And that’s close to the best ever.
Want to make your emails perform even better? Start your free trial with Emma today.